This boutique is so AMAZING because it cares about feedback from it's customers and doesn't just see them as consumers but rather as friends and family. You walk in and are greeted with a warm friendly smile. The owner and other employees take the time to talk with you not at you. They want to know how they can help. If there's a product I'm interested in purchasing and it's out of stock, the owner tries her best to obtain that item or at least something similar. The styles Vanessa Lopez selects to carry meet the demand of the market and her own fashion sense is so keen and unique- she REALLY knows what she's doing. She's in this business for a real purpose and that purpose is her passion for doing what she LOVES. I can't say that for everyone I know. Heart boutique also has very reasonable prices. I can purchase several great pieces without feeling broke. I can't vouch for other boutiques the way I can about Heart. I truly heart Heart boutique!